Reading Privacy

1. Data Collected by Reading

Reading collects and processes several types of personal information, including:

2. How Reading Uses Your Information

Reading uses your personal information for the following purposes:

• Reading Service (Contract Fulfillment):
  • Processing and managing your Reading vehicle rental bookings and agreements. Confirming your identity and that you meet Reading rental requirements. Coordinating vehicle collection and return processes. Processing payments and handling deposits and charges.
• Reading Communications (Legitimate Interests/Contractual Performance):
  • Sending Reading confirmations, updates, and important account information. Responding to your inquiries and providing Reading support. Notifying you of changes to Reading services or policies.
• Communications (Consent/Legitimate Interest):
  • Sending promotional offers, newsletters, and service updates where you have consented or Reading has a legitimate interest. You can opt out at any time.
• Reading Improvement (Legitimate Interest):
  • Analyzing Reading website usage to improve experience and functionality. Conducting research to upgrade Reading vehicle fleet and services.
• Legal Compliance (Reading Obligations):
  • Meeting legal, regulatory, and tax obligations. Preventing fraud and maintaining service security. Handling disputes and enforcing Reading's terms and conditions.

3. Data Sharing

Reading may share your personal information with:

• Reading Providers: Third-party companies that help Reading deliver its services, such as payment processors, IT support providers, and maintenance services. These providers are contractually obligated to protect your data.

We do not sell Reading's personal information to third parties for marketing purposes.

4. Data Protection

Reading applies appropriate technical and organizational measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These include encryption, access controls, secure servers, and regular security assessments. However, no internet transmission or electronic storage can be guaranteed to be completely secure.

5. Reading Retention

Reading retains your personal information only for as long as necessary to fulfill the purposes for which it was collected, including to meet legal, accounting, or reporting obligations. Retention periods vary by the type of information and the processing context.

6. Reader Rights

Under UK data protection law, Reading users have the following rights:

• Access Rights: Request a copy of the personal information Reading holds about you.

To exercise these rights, please contact Reading using the details below.

7. Cookies and Tracking on Reading

Reading's website uses cookies and similar technologies to improve your browsing experience, analyze site traffic, and personalize content. You can manage your cookie preferences through your browser settings.

8. Reading Policy Updates

Reading may update this Privacy Policy periodically to reflect changes in practices or legal requirements. Updates will be posted on this page with a revised Last Updated date. Please review this policy regularly.

9. Contact Reading

For questions about this Privacy Policy or Reading's data practices, please contact Reading: